Pastalavista

Visual Identity

Personal project

Click on the images to enlarge them

  • Image of the Pastalavista fictional visual identity project
  • Image of the Pastalavista fictional visual identity project
  • Image of the Pastalavista fictional visual identity project
  • Image of the Pastalavista fictional visual identity project
  • Image of the Pastalavista fictional visual identity project

Objectives

Improve my branding/visual identity skills in my personal time by designing a complete visual identity for an innovative pasta brand.

Approach

Step out of my comfort zone by using my illustrations for a concrete goal and a different medium (packaging). The core idea was to make pasta that doesn’t need sauce because the flavor is directly inside. I worked on strong storytelling to create a unique user experience, facilitating daily life without sacrificing gastronomic pleasure.

Processes

I first looked at what was being done for pasta in general, then imagined a fictional brand and drew the first ideas for mascots, graphic elements, patterns… trying to bring something different.

This is a personal project.

Discover the different flavors!

My other projects

Image of the Lun's project
Image of animation projects
Image of the Geek Days visual identity project
Image of the Adidas x Parley rebranding project
Image of the Hola branding project
Image of the Goddess Flyer illustration project
Image of the Tarot Deck illustration project
Image of the Avatar illustration project
Image of the infographic project
Image of illustration projects