Adidas x Parley

Objectives

Rebrand the Adidas X Parley collaboration without distorting the original identities of the two brands. Create a new graphic charter and apply it to various media (print, photos, videos).

Approach

With my team, our thinking focused on the fusion of technology and ecology (the essence of both brands). The central idea was to modernize the collaboration’s image, moving from simple awareness to an affirmation of an eco-friendly lifestyle.
Existing Analysis: Study of graphic codes for Adidas (minimalism, geometry, performance) and Parley (ecology, marine textures, transparency).
Creative Axis: Rather than seeing recycled plastic as waste, we treated it as a noble and technological material.
Iconographic Research: Selection of a color palette evoking marine depths (abyssal blues) contrasted by pure whites and microplastic textures.

Processes

To bring this rebranding to life, we first built the graphic charter (logo creation, choice of typography and colors). Then we produced print materials (advertising posters, packaging, flyer). Finally, we made an “explainer” (short video presenting a new technology product) as well as series of photographs to support our print materials and feed social networks.

This project was carried out as part of the MMI Bachelor’s degree (Multimedia and Internet professions)

Watch the video explainer